I’ve been a fashion marketer for almost 40 years, and prior to launching my consultancy I worked for luxury brands such as Calvin Klein, Donna Karan, Dolce & Gabbana, Valentino and Men’s Vogue.
I've always had an entrepreneurial spirit and have successfully launched two companies. The first was an internet/tech company which specialized in developing marketing applications for the Media and Entertainment industries and the second is my current venture brand + data, founded in 2006.Â
I started my career in the era where brand was everything, so I understand the need to maintain brand integrity while applying data analysis that fosters growth.
Many digital strategists don’t understand how to marry the two effectively.
I not only understand how to manage the natural friction between creativity and KPIS, I make it my mission!